1. Help centre
2. Guide 39

Link in bio, short links and hashtags

Link in bio

1. Open Link in bio in the menu and tick Show my Link in bio page.
2. Check the page title and intro, then add your buttons: booking page, offers, website, WhatsApp, a form (up to 8).
3. Leave Show my latest posts ticked to show your latest posts with pictures. They update by themselves.
4. Press Save, then Copy the address and paste it into the website or link box of your Instagram, TikTok, Threads and X profiles. Your Instagram posts already say "link in bio", so people land here.

Short links that count clicks

Web addresses in your posts become short links (like your-business.app.sociorelay.com/l/ab3k9q). Each click is counted, with no personal details kept, and goes straight on to the page. Links to your own website and blog also get UTM tags, so your website's own analytics (for example Google Analytics) see which platform and post the visit came from. See the clicks in Reports > Link clicks: per platform, your top posts and your Link in bio buttons. Switch it off in Business and platforms > Extras if you'd rather show full addresses.

Hashtag suggestions

In Write a post, press Suggest hashtags after writing the post. Click a hashtag to add it to the post's last line (click again to take it off). Put the most important first: each platform keeps the number that suits it. More ideas with AI (about 1 AI credit) adds hashtags specific to the post.